Y-3 Beach
spring/summer 2015
At Y-3, a sub-brand of adidas, the iconic three stripes are integrated into the design in an unexpected way.
For the Y-3 beachwear collection, I developed a minimalistic `obi` that integrates the iconic three stripes of the Adidas brand in a simple way. The `obi` is an essential accessory of traditional Japanese clothing, worn as a kind of belt with the kimono.
Credits:
Idea, mock-ups, sketches: Mirjam Egloff
Fashion design: Mirjam Egloff with Y-3 design team
Print design on textile: Y-3 design team
Fotos: Aurélien Longo
Model Fotoshooting: Lisa Rammelkamp
Location Fotoshooting: parking deck Adidas' headquarter Herzogenaurach, Germany (agps architecture)